{"id":88351,"date":"2025-07-03T15:27:24","date_gmt":"2025-07-03T15:27:24","guid":{"rendered":"https:\/\/nisrs.com\/?page_id=88351"},"modified":"2025-12-20T13:41:39","modified_gmt":"2025-12-20T13:41:39","slug":"%d8%af%d8%b1%d8%a7%d8%b3%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9","status":"publish","type":"page","link":"https:\/\/nisrs.com\/en\/%d8%af%d8%b1%d8%a7%d8%b3%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9\/","title":{"rendered":"Marketing studies"},"content":{"rendered":"<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Marketing Studies) \u0645\u0646 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629\u060c \u0625\u0630 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u060c \u0628\u0645\u0627 \u064a\u0636\u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629. \u0648\u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0645\u0624\u0633\u0633\u0629 NISRS \u0628\u0648\u0635\u0641\u0647\u0627 \u062c\u0647\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0648\u0628\u062d\u062b\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0644\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646\u0647\u0627 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0648\u0631\u0628\u062d\u064a\u0629. \u0641\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0627 \u062a\u064f\u0642\u062f\u0651\u0645 \u0623\u0631\u0642\u0627\u0645\u064b\u0627 \u0641\u0642\u0637\u060c \u0628\u0644 \u062a\u064f\u062d\u0648\u0651\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0631\u0624\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u062f\u0639\u0645 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0646\u062c\u0627\u062d\u0647 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0647\u0645\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a<\/h2>\n\n\n\n<p>\u062a\u0646\u0628\u0639 \u0623\u0647\u0645\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u0643\u0648\u0646\u0647\u0627 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0645\u0648\u0642\u0639\u0647 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0641\u0647\u064a \u062a\u0645\u0643\u0651\u0646 \u0645\u0646:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629<\/strong> \u0644\u062a\u0642\u062f\u064a\u0631 \u0645\u062f\u0649 \u062c\u062f\u0648\u0649 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n\n\n\n<li><strong>\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u062c\u0647\u0627\u062a\u0647\u0645<\/strong> \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong> \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0642\u0648\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628<\/strong> \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a<\/strong> \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u062a\u0648\u0633\u0639 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/li>\n\n\n\n<li><strong>\u062f\u0639\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong> \u0639\u0644\u0649 \u0623\u0633\u0633 \u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0642\u0639\u064a\u0629.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0646\u0647\u062c\u064a\u0629 (NISRS) \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h2>\n\n\n\n<p>\u062a\u0639\u062a\u0645\u062f \u0645\u0624\u0633\u0633\u0629 NISRS \u0639\u0644\u0649 \u0645\u0646\u0647\u062c \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u060c \u0648\u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647 \u0648\u0641\u0642 <strong>\u0633\u0628\u0639 \u0645\u0631\u0627\u062d\u0644 \u0623\u0633\u0627\u0633\u064a\u0629<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0623) <strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong><strong> (Marketing Objective)<\/strong><\/h3>\n\n\n\n<p>\u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f.<\/li>\n\n\n\n<li>\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c \u0642\u0627\u0626\u0645.<\/li>\n\n\n\n<li>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062b\u0644\u0649.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0628) \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Collection)<\/h3>\n\n\n\n<p>\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0623\u0648\u0644\u064a\u0629 \u0648\u062b\u0627\u0646\u0648\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<\/strong><strong>:<\/strong> \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0632\u0629 (Focus Groups).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629<\/strong><strong>:<\/strong> \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629\u060c \u0642\u0648\u0627\u0639\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u062c) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Marketing Environment Analysis)<\/h3>\n\n\n\n<p>\u062a\u064f\u0637\u0628\u0651\u0642 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644<\/strong><strong> SWOT<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644<\/strong><strong> PESTEL<\/strong> \u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644<\/strong><strong> Porter&#8217;s Five Forces<\/strong> \u0644\u0642\u064a\u0627\u0633 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0642\u0637\u0627\u0639.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u062f) \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (Consumer Behavior Analysis)<\/h3>\n\n\n\n<p>\u064a\u064f\u0631\u0643\u0651\u0632 NISRS \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062f\u062e\u0644 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/li>\n\n\n\n<li>\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0640) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 (Competitor Benchmarking)<\/h3>\n\n\n\n<p>\u064a\u0642\u0648\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a NISRS \u0628\u0631\u0635\u062f \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0646 \u062d\u064a\u062b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629.<\/li>\n\n\n\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0648) \u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Marketing Strategy Formulation)<\/h3>\n\n\n\n<p>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/strong><strong> (Pricing Strategy).<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/strong><strong> (Promotion Strategy).<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong><strong> (Distribution Channels).<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/strong><strong> (Branding &amp; Positioning).<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0632) \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 (Reporting &amp; Recommendations)<\/h3>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u064a\u064f\u0642\u062f\u0651\u0645 NISRS \u062a\u0642\u0631\u064a\u0631\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (KPIs).<\/li>\n\n\n\n<li>\u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0628\u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u0648\u0627\u0636\u062d.<\/li>\n\n\n\n<li>\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a (NISRS)<\/h2>\n\n\n\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0631\u0643\u0632 \u0623\u062d\u062f\u062b \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Market Finder<\/strong> &nbsp;\u0648<strong>Statista<\/strong> \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0648\u0644\u064a.<\/li>\n\n\n\n<li><strong>Power BI<\/strong> \u0648<strong>Tableau<\/strong> \u0644\u0639\u0631\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>SPSS<\/strong> &nbsp;\u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629.<\/li>\n\n\n\n<li><strong>AI Predictive Models<\/strong> &nbsp;\u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/li>\n\n\n\n<li><strong>Sentiment Analysis Tools<\/strong> &nbsp;\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u0639\u0627\u0645 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Marketing KPIs)<\/h2>\n\n\n\n<p>\u0644\u0636\u0645\u0627\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u064a\u0639\u062a\u0645\u062f NISRS \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0634\u0645\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><strong> (Brand Awareness Rate).<\/strong><\/li>\n\n\n\n<li><strong>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><strong> (Sales Growth %).<\/strong><\/li>\n\n\n\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><strong> (Customer Acquisition Cost \u2013 CAC).<\/strong><\/li>\n\n\n\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644<\/strong><strong> (Customer Retention Rate).<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong><strong> (Marketing ROI).<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0644\u0640 (NISRS)<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u062f\u0642\u064a\u0642 \u0644\u0644\u0633\u0648\u0642<\/strong> \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0648\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629.<\/li>\n\n\n\n<li><strong>\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0628\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629<\/strong><strong>.<\/strong><\/li>\n\n\n\n<li><strong>\u062a\u0642\u062f\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0642\u0639\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642<\/strong><strong>.<\/strong><\/li>\n\n\n\n<li><strong>\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0643\u064a\u0629<\/strong> \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629<\/strong> \u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0644\u0648\u062d\u0627\u062a \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0642\u0645\u064a\u0629<\/strong><strong> (BI Dashboards)<\/strong> \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0640 (NISRS)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0637\u0648\u064a\u0631 <strong>\u0645\u0646\u0635\u0629 \u0630\u0643\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u064a<\/strong><strong> (Smart Market Intelligence Platform).<\/strong><\/li>\n\n\n\n<li>Usage of <strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/strong><strong> (Real-Time Market Analytics).<\/strong><\/li>\n\n\n\n<li>\u062f\u0639\u0645 <strong>\u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0636\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645<\/strong><strong> (Green Marketing).<\/strong><\/li>\n\n\n\n<li>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 <strong>\u063a\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629<\/strong><strong>.<\/strong><\/li>\n\n\n\n<li>\u0625\u0646\u0634\u0627\u0621 <strong>\u0645\u0631\u0635\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0631\u0642\u0645\u064a<\/strong> \u064a\u0631\u0635\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 NISRS &nbsp;\u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u060c \u0625\u0630 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0631\u0624\u064a\u0629 \u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0648\u0642 \u0628\u0648\u0636\u0648\u062d\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0648\u0636\u0639 \u062e\u0637\u0637 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0630\u0643\u064a\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0645\u064a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0631\u064a\u0642\u0647 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u0648\u0623\u062f\u0648\u0627\u062a\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0648\u0641\u0651\u0631 NISRS \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0636\u0645\u0646 \u0644\u0647\u0627 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Marketing Studies) \u0645\u0646 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629\u060c \u0625\u0630 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u060c \u0628\u0645\u0627 \u064a\u0636\u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629. \u0648\u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0645\u0624\u0633\u0633\u0629 NISRS \u0628\u0648\u0635\u0641\u0647\u0627 \u062c\u0647\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0648\u0628\u062d\u062b\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0644\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-88351","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/pages\/88351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/comments?post=88351"}],"version-history":[{"count":4,"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/pages\/88351\/revisions"}],"predecessor-version":[{"id":88735,"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/pages\/88351\/revisions\/88735"}],"wp:attachment":[{"href":"https:\/\/nisrs.com\/en\/wp-json\/wp\/v2\/media?parent=88351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}